When you’re out in the world of the internet, and you’re running a business, you hear a lot of “catch phrases.” One of those is search engine optimization, better known as SEO. This “buzzword” is something that a lot of website owners talk about, but not everyone understands what it really is – I know I didn’t till I really started looking at the whole thing! What is SEO and why is it important for your website to even consider in the first place? Let’s take a look.
What is SEO?
Search engine optimization is a lot easier to understand than it sounds like it would be. In short, it’s the art of ensuring that your website is going to be discovered when certain search terms (called keywords) are being used in a search engine (like Google). If you gear your website toward the keywords that matter, and you’re providing high quality content, you’re considered to have a solid handle on your SEO.
So, of course, this begs another question. Why does that even matter? There are a few reasons that you may want to really put a lot of effort into your SEO…
SEO Helps You to Get More Website Traffic
This is the biggest reason. Why have a website if no one wants to go to it? By taking the time to really put a lot of effort into your SEO, you will find that more people are clicking on your website. The fact is, if you aren’t on the first page of results (specifically, the first few results on that first page), you’ll get lost in the shuffle. People usually don’t look much further to find their information. The easier your page is to access from search results, the more traffic you’ll get.
SEO Allows You to Be Seen as a Credible Site
Credibility is huge if you want to start having a successful business website that makes money. If you want people to see you as credible, then you want to be at the top of search results. People trust the companies that are at the top of search results, because they’ve established themselves somehow in order to make it there.
SEO Is Its Own Marketing
When you talk to professionals, like those at anSEO Agency based in New Orleans, you’ll find that they have a lot to say about how SEO is its own marketing. It’s an affordable and easy way for you to get the attention of your potential audience. You don’t have to spend much, if anything, to make it happen and you will see results very quickly as well.
Your SEO is a big deal, and you’ll really see a difference in how much business you’re getting on your site if you take the time to do it. I know that I saw a big difference when I started focusing on my SEO keywords, and I still have a lot to learn. What are you doing to make your SEO the best that it can be?